Last month, we visited the National Gallery of Australia in Canberra, where one of the biggest collections of diamonds ever to be seen in Australia is being presented at “Cartier - The Exhibition”. The 4-month event includes exclusive pieces from Cartier’s concept collections throughout the 20th century.
Mr Gerard Vaughan, director of the NGA, explained that Cartier’s current priority market is the Chinese, and he believes this exclusive exhibition of the luxury brand will attract many Chinese visitors. As I scanned the perimeter of guests present at the gallery, the number of Chinese visitors appeared to be less than other groups. When I enquired about this, there was an awkward silence.
The question then arises: How many Chinese people are actually aware of the three tireless years that went into preparing for this world-class event that has been especially tailored to the Chinese audience? One thing that became clear is that even with the endless ways that are available to communicate with one another, there is still a huge gap between Australia’s mainstream society and the Chinese community.
Today, the strong Chinese economy has seen more Chinese people travelling and moving around the globe than ever before, yet their understanding of Western culture remains limited. High-end luxury brands have worked extremely hard to cater to the Chinese market, however, the amount of effort that is expended remains, to a degree, undetected by the Chinese.
A while ago, Greg Hawkins, Managing Director of The Star Sydney, also told me that they’ve been trying to tailor to the Chinese taste at everything from events to entertainment. However, the Chinese market still has not fully grasped the splendour of the offerings at The Star.
In this edition, we’ll cover a lot of ground, from Sydney's most classic and luxurious wedding venues to Brisbane's first Urbane restaurant and we’ll also travel to Melbourne's nostalgic exhibition of "Alice in Wonderland". These stories all have one thing in common - they all ask the question: Where have all the said Chinese customers gone?
As the mission of VISION is to build a mainstream platform that connects Australians and the Chinese, and to help understand this new country better, we feel an urgency to continually grow and expand on this intention. From this issue onwards, we will increase the pages as well as grow our digital reach through platforms that are popular among the Chinese people, aiming to open up a broader perspective for the Chinese community and to showcase the multidimensional aspects of Australia’s mainstream society.
VISION is made to exceed your expectations.